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How does AR work?
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By offering businesses and brands the ability to reinforce their message and increase engagement, AR marketing is poised for substantial growth, with revenues roughly doubling between 2023 and 2029:
Source: https://rb.gy/9wvozs
Augmented reality is created by layering interactive and realistic computer-generated objects over a user's view of the world. Currently, this typically requires 2 steps with a phone: scanning a launch link for the AR webpage or app (usually a QR code) and scanning an anchor (an image or object used as a positional reference). In this example, the launch link is the QR code on the poster, and the poster itself acts as the anchor.
AR requires special software which can be loaded from a downloaded app or a special webpage. In most cases, we use QR codes (a grid of squares that store machine-readable info). Modern handsets automatically read and load QR codes, and in this case, we've embedded a QR code to launch the appropriate experience directly into the poster.
All modern phones have the ability to automatically load the URL that a QR code points to when scanned with the camera. In this example, the user scans the QR code from the poster to launch the experience. QR codes can be used to store any information, but in our use case they store URLs that point either to a webpage or an app store (we avoid app-based AR because the download requirement causes significant user dropoff)
Once the appropriate webpage is loaded, the software looks for preprogrammed anchors. Anchors can be anything: any object or image the camera can recognize, or any surface the user taps on. A single experience can have an arbitrary number of targets, but 10 is a practical maximum. This means that a single AR Webpage can show animations for 10 different posters (or retail products, or business cards, or any combination of these), each unique.
Once an anchor is found, the software will begin the appropriate animation, placing objects in relation to the anchor, animating them, and maintaining position as the user moves. Since AR experiences are full programs, AR experiences can include animation, sound, interactivity, and everything from 3d objects to images to movies, or even fully immersive environments, all with the ability to interact with their real-world surroundings.
What is ARLo?
ARLo are a group of Augmented Reality professionals with deep backgrounds in Mobile Advertising, Web and App Development, Graphic Design, and Marketing. We bring experience, knowledge, ability, and rigor to an emerging field that offers both amazing opportunities and potential pitfalls.
ARLo can provide your organization with the knowledge and ability to help you design a strategy to enhance your existing marketing with this exciting new medium today
Do you think AR could help you but are uncertain of how to use it in your marketing? ARLo can help you navigate the possibilities and decide if AR is a good fit for you.
ARLo can not only help you determine if Augmented Reality can fill your needs, but can also identify existing assets viable for reuse, develop strategies for creating AR-specific assets, and help set expectations for presentation, delivery, and engagement reporting
While Augmented Reality design is still a relatively young field, ARLo has been working in the field for 5 years now, beginning with developing some of the first AR-enabled mobile ad units still in use today.
We leverage a number of different current technologies from simple web-based face filters to environmental spatial app development in order to design a unique and engaging experience that both reflects your brand and fits your budget.
Creating an AR experience is only the start - there's still serving the campaign and ensuring you're getting the results you expected. ARLo has built world-class infrastructure to ensure that your AR experiences are delivered reliably and consistently.
Additionally, ARLo's tools provide granular on-demand reporting via web interface, PDF download, or via API to integrate with your existing reporting tools.
AR Examples
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In-Home
Retail
Out-Of-Home
Anything a typical commercial printer creates: business cards, personalized mailers, informational flyers, hotel tent cards, even wall murals can be enhanced by AR
Product packaging, informational brochures, and even web pages can all be enhanced with trackable Augmented Reality
From interactive storefronts to animated labels to virtual in-store displays, retail locations offer many opportunities for AR marketing
AR experiences can be tied to locations either via coordinates or triggered from environmental images
Reporting
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